Kellogg’s Krave S’Mores cereal reminds me of summer, back when my dad would drive my brothers and me up to the border of Minnesota and Canada. We’d leave our car, get in a canoe and paddle deep into the Boundary Waters. Most of the food we brought along we dehydrated and vacuum sealed but we’d always makes space for marshmallows, chocolate and graham crackers.
Now let’s be clear: Kellogg’s Krave S’Mores cereal doesn’t invoke some perfect nostalgia of camping. I actually dreaded going to the Boundary Waters. The Boundary Waters Canoe Area is a place where fisherman go to fish and crap in the woods, all while being eaten alive by mosquitoes. The only way to escape the incessant blood suckers is to keep every inch of your body coated with insanely concentrated DEET repellent, at all times. As a result everything you eat has a distinct aftertaste of bug spray, even the s’mores that were so delicately packed and procured from Ely, MN.
And finally we’ve come to the point I’ve been slowly paddling towards. Kellogg’s Krave S’Mores cereal has legitimate s’mores flavor. But when I opened the box and popped a piece into my mouth I realized these s’mores were made in the deep wilderness by people with chemical coated hands.
The weird artificial aftertaste is most apparent when eaten dry. Krave S’Mores is not a very good snack-from-the-box cereal. The s’mores flavor is not very distinct and the artificial aftertaste is at its strongest. If you break open a piece you’ll discover a pathetic strip of chocolate/marshmallow paste. Much like the food you bring on a wilderness camping trip, Krave S’Mores cereal’s initial state is dehydrated preservatives.
We never brought milk into the boundary waters. Sure you can bring dehydrated milk, but you can also cover your body in leeches and lick a latrine. Don’t waste my time with powdered milk. Nothing beats the the power of real milk. Not even the chemical aftertaste of Krave S’mores can survive the raw power of milk.
When covered in milk, Krave S’Mores cereal magically transforms from DEET flavored treats into a bona fide dessert. The awkward graham cracker crust softens and the pathetic flavor strips melt and blossom into tiny little pudding cups. It blows my mind how big of a transformation this cereal takes between dry and wet.
Of course not all good things can last. The moment you pour milk over your bowl you have a ticking clock. Hurry up and finish your Krave S’Mores because they’re gonna get real soggy real quick. And this is not a good soggy cereal. The graham cracker cereal emulsifies and you’re left with gross, grainy, yellow milk. I imagine grinding actual graham crackers into powered and adding it to milk would produce a very similar and unappetizing result.
Kellogg’s Krave S’Mores is the definition of a dessert cereal. This is the treat you look forward to after spending days paddling and portaging deeper into nowhere. While in the thick of it you are able to forgive that weird bug spray flavor.